Apply 3 critical Perspectives to the company decision in the 1980s to Essay

Apply 3 critical Perspectives to the company finis in the 1980s to launch reformulated coca plant Cola and suggest where a different approach to the damage of sales might have produced a different outcome - Essay ExampleCritical synopsis of the essay with different aspects discussed in the perspectives section and conclusion of the essay is covering all the points of the essay.Coke was invented by Dr. Ruben Pemberton back in 1886 .Coke was a huge success over the 1980s and a new purpose achieved a very good response. There was a grocerying war between two companies ready Pepsi and Coke with same product nature. These two companies in a race of making their brand much popular were stressful to gain and maintain their grocery store apportion, on one hand Pepsi company was trying to defeat its rival ascorbic acid which is far ahead from it when it comes to market share or brand power, because coke was the first company to introduce the soft drink contains flavor of coca leafs and cocoa bean so it created and maintained its product positioning successfully but when Pepsi cola came it created competition in the market and was get closer to it through different marketing campaigns which tested the brand power of coke in the market and after intense distribution of coke when consumers had a choice they start buying Pepsi. Now Pepsi was gaining market share by target marketing and was becoming popular in the targeted market. Coke had to do something other than would have left behind so they thought of new product development to gain the share in doing so they failed but may be they brought they brand loyalty from their customer and unwillingly in some way succeeded in countering Pepsi and maintained their premium characterization of brand.Coca Cola slowly lost market shares and this was an fright situation for the Coca Cola company and they had to something to in order to save the companys reputation. care of Coca cola started to look for solution or alt ernative way through which they could save image of the brand so re-launching of Coca Cola and by 1984 researchers came up with a new formula for Coca Cola and they